Though we’re all excited to get back to work, we can’t take our health and safety for granted. America is slowly reopening its doors, but there are still new cases of COVID-19 popping up in various parts of the country.

 

As a business, you’ll need to come up with an action plan for how you’re going to operate safely once you’re fully up and running. That means, you’re going to need to find effective ways to communicate with customers about what they should expect when they begin visiting your locations. 

It’s true that e-commerce has seen a significant boost since the beginning of the stay-home order, but many consumers are eager to head back into stores… they just aren’t sure how that’s going to happen safely. It’s up to you to ensure them that you are doing everything in your power to keep your operation clean, and your customers safe. You can do just that with a direct mail strategy!

 

Send Postcards for Quick Reminders

Postcards are a great way to inform your clientele that you’re back and open for business. These are confusing times, and not everyone knows what businesses are open to the public and which aren’t. Be sure your customers are fully aware that they are welcome to shop, both online and in-store. 


Postcards are also a wonderful way to send a “thank you” to your customers, for sticking by your business during these hard times. Direct marketing companies can offer personalized cards so that you can add your customer’s name.

 

Send Something Enticing

After months of staying at home, some home dwellers may need a little motivation to get them out and about again. Why not send them a personalized invite to a sales event? Or you could send them to their computers — invites can work the other way around too. Give them their own coupon code for online shopping or let them know about an upcoming webinar.

 

Send a Safety Brochure

Typically, brochures work to educate customers on new products or services. They are meant to provide a step-by-step guide on relevant information and actions. During these times, brochures can serve as an organizational and safety purpose. Use an easy-to-follow brochure to let your customers know about what changes you’ve made to improve in-store health and safety. 

 

Provide instructions that your customers should be prepared for before they enter your location. Are you currently pickup only? Will in-store shoppers require a mask upon entry? Will you have a hand-sanitizing station ready at the entrance? How are you going to promote social distancing? All of these answers should be in your brochure. 

 

Don’t let the pandemic stop your outreach. Adapt your marketing strategies to bring back traffic while keeping your customers and your staff safe. Need help spreading the word? Our direct mail marketing team is here to help. Contact us for more information on our brochures and postcards.

 

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