TARGETED MAILING LISTSPurchase a targeted list of your ideal customers.
“Selecting a targeted mailing list is an important step in your marketing campaign. You shouldn’t compromise your marketing efforts by cutting corners on the purchase of your mailing list.”
Purchasing and using a targeted Direct Mailing List
Are you interested in finding out more about ways to make your direct mail campaign more effective? If so, our team at Immedia Direct Mail can help. We believe that one of the most effective ways to get your message across is by making sure that you have access to a good mailing list. By sending your message to the right people, your campaign is more likely to have a high response rate.
Take a look at some of the benefits of targeted mail that we have identified over the years:
- No matter how specific your business’ niche, targeted mail is bound to help
- Targeted mail allows you to tailor your message to a specific audience
- There is generally a very high engagement at a lower cost
What Makes Targeted Mailing Lists Popular?
Businesses often choose to use targeted mailing lists because of their ability to help them reach specific audiences at a relatively low cost. At Immedia, our team of experts is able to help you pinpoint the precise kind of customer you are looking for and establish where they are located. Once your mailing list has been generated, we are then able to help you with the rest of the process. For instance, we would be happy to design your direct mail products as well as arrange for them to be printed, addressed and sent out.
How Do Targeted Mailing List Services Work?
At Immedia, we have a number of different tools that help us generate targeted mailing lists. Take a look at some of them:
- Demographic search
- This service helps businesses search households according to different factors like the length of residency, gender, age and even the income level. If you are looking to market to seniors or according to income bracket, this is an excellent option.
- Nielsen PRIZM
- The Nielsen PRIZM is a great tool that allows you to mine data about what consumers watch and buy in different parts of the country.
- MapMyMail is an easy-to-use tool that allows you to market to specific neighborhoods, targeting different types of homeowners or renters.