OUR BLOGS AND ARTICLESLearn about the benefits to direct mail and direct marketing.
As a business owner, you might think that direct mail campaigns have gone the way of the dinosaur and that email and social media messages are here to stay, but that’s not actually the case. In fact, digital forms of communication can actually make direct mailing...read more
If there’s one thing Americans in the 21st century don’t need, it’s more junk mail falling through their letter box. Consumers in the United States are already exposed to so much advertising that they’ve become numb to it. Our brains automatically tune it...read more
Many businesses are turning to online advertising to get their word out to their customers. This is a relevant method to reach your target audience, but limiting yourself to only using online mediums is a major marketing mistake. Many businesses are...read more
The 40-40-20 Rule is commonly cited as a great formula to follow for success with Direct Mail Marketing. The rule states that 40% of your success will derive from the effectiveness of your mailing list, while 40% comes from the strength of your...read more
Direct mail and digital marketing – two of the most powerful marketing strategies deserve to be put together, not separated.read more
Marketing professionals, business owners and agencies are unsure the reasons for direct mail marketing or it's future. Let's face it, you don't think about direct mail when coming up with your creative marketing campaign. But the truth is that direct mail is a proven...read more