OUR BLOGS AND ARTICLESLearn about the benefits to direct mail and direct marketing.
Direct mail campaigns are one of the best ways to connect with your customers and remind them why they love your company. Whether you have launched many successful direct mail campaigns, or you’re just getting started, it’s important to know the most...read more
If there’s one thing Americans in the 21st century don’t need, it’s more junk mail falling through their letter box. Consumers in the United States are already exposed to so much advertising that they’ve become numb to it. Our brains automatically tune it...read more
Running a small to medium size business? Creating content, designing and mailing out campaigns can be really challenging.Not only that, when you send them out, you’ve worked so hard that now you want to know what people think? (For more on that read our...read more
Direct mail is still one of the most powerful and useful options you have in marketing, especially for trying to reach local audiences about a new business, product, or service. However, like any form of marketing, you only reach that potential if you do...read more
We know that marketing has to be personalized for your audience. But does it work?Variable printing is here, and it represents the future of direct marketing. Ideal for helping brands break through the clutter, variable data serves many vital purposes. In...read more
Designing A Dimensional Mail Campaign That Works.There’s no doubt about it: direct marketing works when done well.According to recent surveys, 54% of consumers want to receive mail from brands they like. When they do, 42% of recipients read or scan the...read more