OUR BLOGS AND ARTICLESLearn about the benefits to direct mail and direct marketing.
The 40-40-20 Rule is commonly cited as a great formula to follow for success with Direct Mail Marketing. The rule states that 40% of your success will derive from the effectiveness of your mailing list, while 40% comes from the strength of your product,...read more
Direct mail and digital marketing – two of the most powerful marketing strategies deserve to be put together, not separated.read more
Marketing professionals, business owners and agencies are unsure the reasons for direct mail marketing or it's future. Let's face it, you don't think about direct mail when coming up with your creative marketing campaign. But the truth is that direct mail is a proven...read more
One of the biggest challenges for most businesses is delivering their campaigns in an effective way to their target audience, and this is due in no small part to the fast increasing number of marketing media available such as print, direct mail, advertising, social...read more
Postcards are already used in a variety of ways in today's digital age - regardless of the fact that electronic communication seems quite dominant. Creativity has a vital role to play as the more creative you are with your postcard printing, the more likely you'll get...read more