One of the biggest challenges for most businesses is delivering its value in an effective way to the intended target market. This is due in no small part to the increasing number of marketing media channels available such as print, direct mail, advertising, social media, email marketing and more.
As business you have to make a good first impression on potential customers. A good integrated marketing strategy will aid the business in achieving the name popularity and attention it merits. It is necessary to utilize print as well as digital marketing to achieve this goal. While printed materials will be handy for circulation, digital channels can be utilized for getting online attention. Both print and digital marketing can be of great help when the goal is for a business to make a good first impression on would be customers irrespective of the medium.
Even though print and digital marketing are worlds apart, they both have a key role to play in every business, especially those that are still small scale. We’ve put together a few reasons why you need them both incorporated in your business.
Print Marketing and Direct Mail Marketing
Print is a longstanding marketing format and its content/design is still highly effective in reaching out to probable customers. Using this medium is still very much useful in the world of marketing, especially during one-on-one marketing situations, trade shows or events, etc. Staying updated with the ever-transforming means of marketing entails bridging the gap between long-standing and new marketing media by utilizing a mobile call-to-action. Which in turn helps in directing prospects to track the printed marketing campaigns of your business (i.e. QR Codes, Short URL’s, Subdomains, Etc.).
There is hardly a business or customer that doesn’t engage on digital. An increasing number of people are getting to know about a business brand for the first time through its social profiles or its website and this is due to the ever rising penetrating ability of portable devices (such as smartphones and tablets etc.). The implication is that digital marketing can reach as many potential customers as possible with access to the internet. Considering the fact that your customers and audience are on digital for the majority of their daily life, a business must develop a digital marketing strategy and effectively integrate with its print media.
Print, Digital, Direct Mail, others – It’s All Marketing
In a nutshell, incorporating both print and digital media into the marketing strategy of your business is a smart business move. Nevertheless, whatever marketing media you think is best for your business, building a integrated strategy will produce stronger results towards your marketing goals. can be brought to reality using.
At immedia, bringing direct marketing ideas into reality is our expertise. So, feel free to partner with us and enjoy our top notched professional services that will satisfy the marketing needs of your business. Simply contact us using the form below if you would like to know more or simply get a project started!