Many businesses are turning to online advertising to get their word out to their customers. This is a relevant method to reach your target audience, but limiting yourself to only using online mediums is a major marketing mistake.
Many businesses are turning to online advertising to get their word out to their customers. This is a relevant method to reach your target audience but limiting yourself to only using online mediums is a major marketing mistake.
Though it would be nice to imagine that everyone on your mailing list reads every single email that you send out, the truth is that majority of individuals only open those emails that are directly relevant to them and are sent by either family or friends. Recent statistics show that only 24% of your total mailing list will get an eyeful of your content.
However, your business does not have to be confined to online marketing campaigns. Digital and offset printing are real solutions to grab the attention of your readers.
Both digital and offset printing are a fantastic way to market your business when they are combined with direct mailing campaigns. Offset printing is a great idea for those who want to print in bulk, and digital printing is better for those who want to print smaller quantities and on a wide variety of material such as glass, fabric, and metal.
Human beings are sensory in nature and when people have something that they can see and touch at the same time; there are more chances that they will pay attention to the actual content. The increased sensory benefits of having the marketing content in their hands could lead them to becoming potential customers.
Brochures, Newsletters, and Direct Mail Campaigns
Instead of simply emailing out a newsletter to everyone on your subscriber list, having the marketing material printed and mailed out can translate into a lot more action from your customers. Many individuals already have their junk email inboxes overflowing with emails that have never been – and never will be – read or even opened. This is a shame because most businesses invest a lot of time and money into having stunning graphics created and no one wants to see that content collect dust in someone’s email inbox. If the exact same content is printed and mailed out, there’s a greater chance that your effort will pay off and it will grab your reader’s attention immediately.
Stationary and Other Company Accessories
Another fantastic way to use digital printing to market your company is to have stationary, or any other business items, printed with your logo and website. Adding a call-to-action on the stationary is a smart idea, especially if this item is mailed to potential customers as a gift alongside their regular newsletter or brochure.
Everyone loves getting free items, and when a customer owns a pen or cup that bears the insignia of your company, it can pay off significantly. Not only will the customer view your business more favorably, but company swag items are often used for years and can land in the hands of many different people. By investing in this small gift, you could advertise your business to a lot more people without ever having to contact them directly.
The fact that so many businesses are switching to online marketing gives businesses that opt to invest in direct-mail advertising an upper hand because they have a chance to stand out.
The best part about digital printing is that it’s literally just a click away. You simply have to fill out a form on our website and one of the marketing experts at Immedia will get back to you with more information. Using digital printing to print newsletters, brochures, and business stationary will literally give customers something to hold on to and can give them the motivation to contact you and become your next valued customer.