Running a small to medium size business? Creating content, designing and mailing out campaigns can be really challenging.
Not only that, when you send them out, you’ve worked so hard that now you want to know what people think? (For more on that read our article about tracking Direct Mail campaigns).
As a small business owner, chances are that you’re quite familiar with the need for more efficiency at every stage of operations. However, direct mail marketing may still be uncharted ground for a lot of businesses. Many companies focus on digital marketing due to the perception that it’s more modern or effective, but the truth is that direct mail marketing can give you just as much ROI, maybe even more if your business has a local focus. However, this doesn’t happen if you can’t conceptualize and put out new campaigns as quickly as possible.
Why Do You Need More Efficiency?
One of the major reasons why you want more speed when it comes to direct mail campaigns is the same as any other advertising campaign-timeliness. There are going to be certain promotions/designs that are created to capitalize off of something going on, whether it’s an ad based on recent events or a time-sensitive promotion. The faster you are able to print and distribute the materials, the more time you have for the campaign to stay within this window. In addition, if you have a highly optimized campaign pipeline, it’s easier for you to react to outside trends. If you see something you want to reflect in your ads, you can power it through to print right away.
How To Speed Up Your Campaigns At Every Stage.
With this in mind, we need to think of some of the areas that are most likely to delay the construction and distribution of your campaign. Some of these may be out of your control, like a hitch in the mailing process. However, the most common sources of delay come from within your company. These are issues like not being able to decide on what type of format/design to use, or failures in communication resulting in directives either coming too late or not at all.
Some will recommend trying to install best practices to try and handle efficiency, or choosing your vendors wisely. These only half-address the root problem, though, which is coordinating several different companies for one job.
The best option you have to deal with this issue is to try and have all of your direct mail campaign facets handled by one company. This includes the initial design stages, the printing process, as well as direct mail distribution. Having all of these areas taken care of by one company ensures that all the different stages are running on the same timeline, on the same page. In addition, if you do need to make a last-minute change or attend to a sudden error, it’s a lot easier to funnel the changes through one third-party partner rather than 3 or 4.
Interested in an all-inclusive solution to create a more efficient direct mail campaign? Contact us today to learn more about how we can help partner with you to put your mailers and other graphic design projects together in a quicker and more effective manner.