Can using postcards really help you find leads? Yep!
With so many options for advertising your business, it can be difficult to figure out exactly where to put your time, money, and resources. While there are some obvious benefits to online marketing, there’s still a lot to be said for direct mail advertising. Today, we’re focusing on just one print option: the postcard. Here’s how direct mail postcards can help generate leads for your company.
The Art of the Postcard
Why postcards? Postcards are a great way to let customers know who you are and what you have to offer. Sure, there are many ways to reach out to an audience, but direct mail postcards have a few extra benefits.
First, you have the opportunity to personalize the message. Simply by adding your customer’s name to the postcard, you’re showing that you’ve taken the time to seek them out and send them your information. 84 percent of consumers say that personalization makes them more likely to read a piece of mail.
Next, by sending out postcards through physical mail, you can more or less guarantee that your message will reach its intended destination. On the other hand, when putting out a message online, it’s hard to determine exactly where the message should go and much more difficult to know whether it reached its intended recipient.
But will anyone actually read a postcard that they get in the mail? Yes! 54 percent of consumers prefer to get promotional material in the mail.
Print Meets Digital
There are loads of benefits to taking your marketing efforts online. But how will you direct customers to your website? That’s where direct mail comes into play.
Customize your postcards to direct your customers to exactly where you want them to go. Are you most active on Facebook? Give them the link. Are you selling directly from your website? Send them there. Will you be hosting a webinar or offering a flash sale? Promote it on your postcard and let your customers know where to go to get in on the action.
How to Inspire Action
After your target audience receives a postcard, what will they do with it? A major part of your direct mailing campaign should be geared toward an action for your customers to take, as well as an incentive for them to take that step. This is how you get the sales. In fact, US advertisers have found that for every $167 spent on direct mail, they’ve sold $2095 in product.
An action step is any action that you want readers to take after reading your copy. It could be visiting your website, stopping into your brick-and-mortar store, or calling to set up an appointment. Whatever that step might be for your company, you’ll need to convince readers to take it.
Discount codes are an excellent incentive. Offer a percentage off for a product or service when a customer uses a code provided on the postcard. You might also offer a free consultation for anyone that calls in after receiving the postcard. Think about what will work for your target audience and spell it out on your postcard.
As a valuable tool for generating leads for your business, direct mail is here to stay. If you’re ready to start your own direct mail campaign, contact the professionals at Immedia today!