We’re here: the final stretch of 2019! According to the National Retail Federation, holiday sales have been on a steady incline over the past few years, and are set to increase by as much as 4.2% over last year. Expected spending may reach up to $730.7 billion.

If you played your cards right and took our advice on how to run a successful year-end campaign, your business will certainly receive a piece of the profits. Direct Marketing with immedia properly engages your customer base to cultivate an excellent opportunity for profit during the holidays.

But what about next year? Although the holiday rush is exciting for retailers everywhere, it’s important to keep looking ahead and plan your marketing strategy for 2020. There’s no better time to launch a brand new direct marketing campaign than the beginning of the new year. Here are a few great tips to help get you and your business get off to a great start in 2020.


Get Personal

Just like the holidays, New Year’s is an excellent time to reach out to customers with a personal message. For many, New Year’s is a time of change and growth. Wish them the best in all they hope to achieve in 2020. If you missed the opportunity to reach out with a Christmas postcard, here’s your second opportunity.

Don’t forget to make your postcard personal! A unique design and a non-templated message that comes from the heart can go a long way.


Help Customers with Their Resolutions

The New Year comes with new goals. In the month of January, everyone has a resolution they’re working on. Could your business help them reach any? Take a look at your inventory or services and think about the ways in which they could help your customers improve in 2020.

Does your business have products that could help your customers lose weight? Maybe you’re a financial planning service that could help customers make smart investments, or save more. Whatever the case, reinforcing resolutions will drive amazing customer response. In your January brochure or newsletter, show your customers how you can help them improve.


New Year, New Product

While it’s true that sales take a dive after December, you shouldn’t underestimate the number of people who spend after Christmas Eve. It’s widely believed among retailers that January guarantees slow sales and little growth, as customers are likely trying to recover from the debt they’ve accumulated between November and December. However, the opposite was true in 2019. Americans spent $445.25 billion in January — over $7 billion more than December.
With this in mind, it’s okay to double down on your marketing. January is the perfect time to break out new products for your customers to get excited about. Include these new products in your catalogs. While you’re at it, why not reward your customer for choosing to shop with you after the holidays? Including coupons will leave your customers feeling like they’ve got an exclusive deal on your newest offerings.
Are you in search of more fresh ideas to revitalize your business in the new year? immedia can help! We can help you build unique and compelling campaigns that will expand your audience reach and increase customer engagement. We are experienced in print, digital, and direct mail campaigns. Contact our team today to get started.

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