Customer Analyzer Uses profile modeling and customer segmentation to create reports in Excel that you can view and analyze your customers.  The data is analyzed based on your selections (see below) and reports are sent back to you. No data is appended to your database.  

Data Appending This services appends data to your existing database without providing the analysis of reporting or segmentation above.  This would allow you to analyze your data at any time in the future based on fields that you choose.

• Demographics: Target your messaging for higher response by including occupation, home value, marital status, children, income, and ethnic households–even specialized information like Internet connected households.
• Psychographics: Reveal customer preferences, lifestyles and hobbies by adding psychographic details to your data.
• Firmagraphics: For business to business marketing, we can add SIC Codes, sales volume, business site type (headquarter vs. branch office), employee size, or contact names.

Fields Available for Analysis or Appending

There are more data elements available than these provided. Contact us for a more specific list.

• Adult Age
• Marital Status
• Gender
• Occupation
• Household Information
  
  • Religion of Household
  • Household Income
  • Residence Type of Housing
  • Residence Ownership
  • Home Value
  • Home Sale Price
• Credit Card Types
• Expendable Income
• Total Net Worth
• Nielsen Population Area
• Mortgage Finance Type
• Mortgage Loan Amount
• Mortgage Loan Type
• Loan to Value Ratio
• Home Equity Estimate
• Language Spoken
• Multi Family Number of Units
• Political Party Affiliation
• Last political party contribution
• Vehicle manufacturer
• Early Internet Adopter
• Heavy Internet user
• Mean years of school
• Aircraft type
• Pilot license type
• Boat type